Survey research can quickly uncover public attitudes, but a poll is only as accurate as its sample, its questionnaire, and its methodology. Even then, the most important part of polling is not generating the data: it's the analysis that tells your organization what to do next. Opinion Diagnostics delivers accurate results at affordable prices, along with thorough analysis and actionable insights. Our polling has been featured by more than 600 media publications.

A poll tells you where your district or market stands; a model tells you which people to talk to, and about what. We connect how people answered a survey with hundreds of facts known about every voter, such as age, neighborhood, household, and voting history, and give everyone on the voter file a score from 0 to 100 on each question, as if they had all taken the survey. Those scores decide who gets your mail, door knocks, phone calls, texts, and streaming TV ads.

Your organization is about to spend thousands or millions of dollars on an ad campaign. Will it work with your existing supporters or customers, and will it win over new ones? Opinion Diagnostics shows your ads to a representative sample of your audience and measures how changes in message, images, and wording affect how persuasive they are, before you spend.

Put your message, with a photo, graphic, or short video, on the phones of the voters who decide your race. Every text is sent one at a time by a real person from a local number, and every reply comes back to you, sorted into ready-to-use lists: who wants a lawn sign, who needs a call back, and who to leave alone. Small and medium sends routinely go from approved message to voters' phones in under an hour. During early voting, people who have already voted come off the list before each send, in states that release that information. An optional AI assistant can answer voters' questions around the clock, using only material your campaign provides, and passes anything it can't answer to a person on your team.

Run your 30-second TV ad on the streaming services voters already watch, such as Disney+, Hulu, and Peacock, and on their phones, computers, and tablets. Instead of paying for every household in a TV market, your ad runs only in the towns, ZIP codes, and precincts you choose, or only to the voters on your list. You can change the ad, the audience, or the budget on any day, and a weekly report shows how many ads ran, where they ran, and how many people watched to the end. Campaigns built from your own voter list typically go live within seven business days; ready-made audiences can be live in two.

Data mining to support grassroots and advocacy campaigns, specialized data enhancement, and more.